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1445 Ward St
Berkeley, CA, 94702
United States

(805)757-6476

Design Portfolio for Jason Hansen

tcc_head4.jpg

TWO C'S. ONE CAUSE.

Combining two titans of the industry, Team Cinelli Chrome represents the joining of urban cycling and traditional racing heritage, the team branding reflects this juxtaposition. Team Cinelli Chrome is far from your typical cycling team, an amalgamation of bike messengers, track champions, and former Pro Tour mechanics. The team branding works to distinguish itself not only as a racing team but as a lifestyle.

 

TWO C'S. ONE CAUSE.

Combining two titans of the industry, Team Cinelli Chrome represents the joining of urban cycling and traditional racing heritage, the team branding reflects this juxtaposition. Team Cinelli Chrome is far from your typical cycling team, an amalgamation of bike messengers, track champions, and former Pro Tour mechanics. The team branding works to distinguish itself not only as a racing team but as a lifestyle.

 
Team Cinelli Chrome color palette and composition.

 

“Track bike, fixed-gear, brakeless. No freewheel, no stops. Creative and competitive. This is Team Cinelli Chrome. Different from others living cyclism. No pro-director, masseurs or official mechanics. An independent, semi-organized posse, perfectly self-sufficient, total autonomy travelers. It takes shape to race six international Fixed Gear Criteriums, and blends into the urban fabric after the races. A handful of characters borrowed from the city: bike messengers, track champions, and former Pro Tour mechanics.”